EUGENE PERMA Paris / Philosophy & Advanced hair care expertise

Hair beauty expert since 1918

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« EUGENE PERMA’s strength comes from how it draws success from a rich company history of an exclusive focus on hair care expertise, as well as its ability to adapt to the latest technological advances and fashion trends with a strong dose of legendary ‘French touch’».Didier Martin, President of the EUGENE PERMA Group

EUGENE PERMA is a French, independent, owner-managed company that has been exclusively dedicated to the beauty of hair for nearly 100 years.

Through its expertise and the high performance of its products, EUGENE PERMA has established a reputation as a key player in France as well as around the world. It is the leading independent French company exclusively dedicated to hair color and hair care.

Owned by its President, Didier Martin, who has been a part of the company for nearly 30 years, it is the very symbol of « MADE IN FRANCE » success.

Its complete independence from creation to distribution allows EUGENE PERMA to envision, create and develop all of its products. They are first designed and developed by researchers from the Research & Development division located in Paris, then are manufactured in its production facility based in Reims (Champagne Ardenne region of France).

At the cutting-edge of technology, the EUGENE PERMA industrial site: « Parchimy, » which has been based in Reims for 50 years, is committed to preserving the environment (0 toxic waste, 0 discharge into the environment) as well as promoting the local economy.

EUGENE PERMA also enjoys an international presence, as it operates in over 56 countries located around the world. It has a strong presence in Europe, with its main subsidiary located in Barcelona (Spain).

It is both the Group’s ongoing innovation and its strong ability to adapt which have made EUGENE PERMA successful in France and abroad.