Our commitments


With over 100 years of unique expertise in hair, Eugène Perma offers effective and innovative products that meet the expectations of hair professionals and consumers. Dedicated entirely to hair cosmetics, our Research & Innovation laboratory is specialized in the development of hair color and hair care products.

Guaranteeing professional efficiency and optimal respect for the hair is our responsibility. That’s why we carefully select quality ingredients, favoring the use of natural, organic or local ingredients and vegan* formulas (*without ingredients of animal origin) whenever possible. We develop ever more effective products for even more precise results with formulas recognized for their high quality, sensorial textures and ease of mixing and application. Our ranges are developed with expert hairdressers and colorists to meet their daily needs as closely as possible.

The Research & Innovation Laboratory is committed to developing the most suitable formulas and guarantees the safety of its products before they are put on the market.

Each new product requires the intervention of at least five expert professions in the Research & Innovation Laboratory: chemistry (formulation and analysis), biophysics, biology, dermatology and toxicology. New product formulation projects can take up to five years of research, depending on their complexity.

We have a high level of requirement concerning the quality of our formulas and the sourcing of our active ingredients which is based on the know-how and expertise of our teams.

Marine Péron Léonard

Our hair color experts have mastered the art of hair coloring through years of training and are fully capable of formulating products with unique, reproducible color results, while providing a silky touch and exceptional shine. We place great importance on bringing to market ever safer formulas that are free of controversial elements.

If you are looking for precise information on the composition of a product, you can download Claire App which deciphers more than 25,000 cosmetic ingredients for ever greater transparency.

If you have any questions, the consumer service is there to answer them. Contact SAV