In a very competitive and dynamic French cosmetics market, Eugène Perma has developed its expertise in hair color and hair care and has become the 4th largest player in the French professional hair care market.

Creativity is the essence of the hairdresser’s profession and, as experts in hair coloring, we must offer our professional customers products of very high technical and coloristic quality, sensory products with rich, innovative and more responsible textures as well as care products that will meet their expectations and sublimate their customers.

This is why we work hand in hand with hairdressers gifted with a strong creative spirit and remarkable technical know-how, true artists who work in concert with the research and marketing teams to guarantee the best in made-to-measure.

Since 2018, Eugène Perma, which has never stopped innovating, has entered into an eco-design approach for its formulas and packaging and is developing professional hair ranges with a high naturalness rate. A real innovation feat in hair coloring with Carmen Rituel, the first hair coloring ritual that combines performance and high naturalness rate with 95% natural ingredients and Collections Nature composed on average with 95% natural ingredients.

In order to value differences, to encourage creativity within the company and to develop talent, we continuously train our employees and our customers in techniques and products because they are our best ambassadors.

“We are passionate about the incredible nature of hair, this unique material full of character. A source of boundless inspiration.”
Didier Martin, CEO of Eugène Perma

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