Who are we?

An independent family-owned group of hair care products created on March 4, 1919 for hair care professionals. The company, established in France, is also present in about forty countries throughout the world by distributing professional and consumer products.

The company was created in 1919 by Eugène Sutter, a hair stylist.

The company develops on the market of the Professionals of the Hairdressing and creates 3 establishments in Paris, London and Vienna. This international development is based on the invention of the “Eugène Permanent Wave”. Present in nearly 60 countries, the company is the symbol of success “Made in France” thanks to a unique know-how.

In 1946, Perma was present at numerous hairdressing shows around the “Perma Tieda” warm perm appliances.